Today, 17th of May 2011, In the Pocket turns 1! That’s one year of mobile creation with a great and ever expanding team of young mobile professionals.
With more than 30 projects delivered, for some pretty impressive clients, we have gathered a very nice portfolio when it comes to mobile development. Our website was accidentally launched by @pietel 365 days ago, and at that time we had no clear idea of what we were getting ourselves into. The mobile market was still pretty embryonic (actually it still is) and a “full service mobile agency” did not yet exist in Belgium.
It does now: In the Pocket can deal with the full scope of any mobile project for any kind of client or partner. That does not mean that we haven’t specialized. Very clearly, In the Pocket has gravitated towards three kinds of mobile apps and websites: branded, media and utility.
Mobile is becoming very important for brands, and we have had the opportunity to handle strategic projects for some great international brands Like AB-InBev, Samsonite and Kinepolis. Just recently, we have been deploying an iPhone app for Mars in several countries. The application allows you to meet the M&M’s characters and to vote for your favorite one.
Furthermore lots of media outlets have been experimenting with mobile over the last year. We have had stimulating talks and brainstorms with all major players in the “early days” when they all were looking for their way into mobile. Today, we are collaborating with Q-music BE and NL, MTV Networks Belgium, SBS Belgium and VRT on a number of very interesting projects. We can’t disclose all of them, but expect a great cooking app for iPhone and iPad from VRT, a cool web app to locate sunny terraces for VT4 and an app for iPhone and Android that will put Q-music in pole position when it comes to mobile radio consumption. This and more in the next couple of weeks. Yes, we are not playing Angry Birds all the time ;)
Last but not least we love utility apps because they get the best out of your smartphone. Utility apps can be useful, life-improving or even life-saving. They exploit the fact that your smartphone is always on, always connected and that it knows your location, your friends and can even get sensory input like audio, video and movement. We have developed several super handy and good looking utility apps for clients like Samsung, Peak Performance and BIVV. Also, together with Go-Mobile, we’re creating an application to help you find vacant parking spots. As a utility app, we would definitely classify this one as life-improving!
Concluding, we can say that we have very much enjoyed our first year of existence. The ride was hard, fast and thrilling. We’re looking forward to the next one with great thirst. Many thanks to all our clients, friends, followers and partners for supporting and trusting us. Also a word of admiration to the team, that has truly become a lean, mean mobile machine – capable of delivering on that extra bit of magic that we always promise our clients.
If you want to follow up on our releases, keep checking @itpocket on Twitter or like us on Facebook.
Meanwhile, we continue to grow. We have grown from 3 to 14 people in 1 year time. Our lovely office in the center of Ghent still has room for a couple of more mobile talents, so check out our Jobs section, if you think you have what it takes ;-)
