Yesterday @pieterjan gave a presentation about Loyalcation, Utility & Conversion at the Mobile Marketing Seminar organized by the Digital Expertgroup of the Marketing Foundation.
The presentation gives some high level insights, practical tips and examples of how to make your brand relevant on mobile. Below you can find our presentation. Once the presentations of the other speakers are available we will update this post.
A couple of months ago, in a bar in Ghent, three guys started talking about “mobile”. The fastest growing mass medium ever, the new face of the internet and the only medium that people always carry with them. In their pockets.
The mobile ecosystem was our passion and it was about to become our profession. In The Pocket is the first Belgian agency to limit its focus to the mobile internet and to offer the full scope of services within that realm. We do not develop websites for the fixed web. We do, however, develop mobile websites. And applications. And landing pages, creatives, mobile payment systems, location based services, augmented reality apps: you name it, we make it.
So we develop. But if that would be it, we would not be a full-service agency. In The Pocket also offers mobile marketing and mobile advertising solutions. What good is a website or an app if nobody knows about it, right? We have the proper inhouse knowledge to find your target audience and to get the message accross. Would you like some tracking and reporting to go with that? No problem.
From the early start, we were very happy to see that many of the most talented young mobile professionals in Belgium were enthousiastic about working with In The Pocket. Today we are a great team of mobile specialists. We like to refer to ourselves as “mobile craftsmen”, because mobile is really a craft: unlike the regular web, there are platforms and devices to be taken into the equation, regional differences, mobile user psychology and much more. The personal and direct power of mobile media comes with a price: fragmentation. But don’t be discouraged, the fragmentation can be overcome and the upside is enormous.
Today, Europeans are spending more time on the mobile web, than they are reading newspapers or magazines. In two years time (and that’s the conservative estimate), more smartphones will be connected to the internet than computers. We know that, right now, every brand, company and organization is thinking: how should we get on that train?
That “how” is our business. The “when” is yours. We’d love to hear from you!
Pieterjan Bouten, Louis Jonckheere, Jeroen Lemaire
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